Sweets by Aroma Craft
Sweets by Aroma Craft is an artisan pastry shop branching from the original Aroma Craft Coffee brand, offering handcrafted pastries, authentic brewed tea, and a unique experience. This rebranding project aims to reinterpret the brand’s warm, elegant personality to elevate its appeal for a high-income consumer audience.
type: branding, packaging, promotion
time: May 2024
Design Process
The original brand faced challenges in balancing a handcrafted feel with a professional, franchisable image. To address this, I refined the hand-drawn logo by maintaining its original structure but enhancing consistency in orientation, height, and stroke width, as well as giving it a more rounded-end. The rebrand also extends the visual identity by integrating traditional floral motifs with the updated logo, creating applicable variations and patterns that support a cohesive yet artisanal brand presence.
Mascot- Keki and Beri
Keki and Beri are residents from the Sweets kingdom, the cake Keki is timid but kind-hearted. While Beri is always full of energy and encourages Keki.
Together, they emit a sweet strawberry cake aroma that
makes those around them feel happy and warm. They decided to go on an adventure, using their special ability to
spread happiness.
