Sole Café
Sole Cafe is a self-initiated project focused on building a cafe brand from the ground up. Inspired by the Italian word "sole," meaning "sun," the cafe is designed as a warm, energizing space that feels like a touch of sunshine. The project’s goal is not only to create a strong visual identity but also to develop a thoughtful brand strategy and cohesive visual presentation.
type: branding, packaging, photography
time: December 2023
Design Process
The brand’s visual identity centers around the concept of the sun. The logo features a soft sun icon beneath a roof, and the color palette reflects both the sunshine atmosphere and the greenery space. Overall, the design aims to create a warm, serene, and sophisticated look.
Daily:Daily, drip coffee gift box
Daily:Daily is a filter coffee gift box created as special cafe merchandise, themed around "enjoying your personal coffee." It includes four unique flavors with suggested tasting times to help people discover their preferred roast. The different icon of sun indicates the roast from light to dark. The cover design suggests a restful pause with a touch of sunshine in life’s ups and downs.
：waking dawn
ROAST
：day walking
ROAST
：sun dust
ROAST
：moon shadow
ROAST